2013: the year we stop using PSDs

Today I’m deep into preparing my slides for the HTML5 Developer Conference. Topic: “Making Peace with Twitter Bootstrap.” I have forty-odd minutes to soothe everybody’s ills with this ubiquitous framework. Since it’s a developer’s conference, I’ll emphasize solutions for people like you and I: front-endy things about SASS and Bower and whatnot. This will be the reasonable-sounding part of the presentation. Then, in real time, I’ll fight the temptation to disintegrate into full-on rant mode.

Here’s what I’ll try to say with terse, politely worded slides, rather than foaming at the mouth:

No more PSDs.

Stop it with the goddamn PSDs already. Fer Chrissakes, it’s the year 2013. High time to stop pretending to simulate Web applications with twenty-three-year-old image editing software.

Okay, so you’re a visual type, and you like to sketch your ideas in Photoshop? Fine. But for the same reason you don’t hand a page torn out of your Moleskine to your developer, you shouldn’t hand her a freakin’ PSD either: both formats communicate very little about what you intend for the application interface.

As Mule Design Studio puts it,

A PSD is a painting of a website.

If your interface links to framework stylesheets, and your application’s stylesheet bristles with !important rules overriding those styles, it’s a definite sign your project isn’t using the framework’s styles effectively. There are a couple of sources for this problem: 1) a developer not understanding how to use CSS selector specificity to create new styles; and 2) a design completely, totally detached from what the framework offers.

Want to drive Web developers insane really fast? Require them to cram Twitter Bootstrap, ZURB Foundation, or pretty much any CSS framework into a design dictated by PSD. In this workflow the designers and developers never discussed nor established viewport breakpoints, element widths, line heights, and such ahead of the design and development process, and fashioning something resembling the Photoshop comp out of pre-built components becomes an exercise in crazy-making CSS stunts. Meanwhile, the really necessary work of creating responsive design goes undone–what really happens is more like Reactive Design, when somebody glimpses how awful the interface looks like on somebody’s phablet, and then there’s a mad scramble fifteen minutes before the client meeting to patch over the rough spots hoping nobody notices.

My freelance rate is by the hour, and this kind of unanticipated rush developing can be lucrative. But it enrages me instead, because it’s entirely unnecessary. These days a Web design is properly devised in markup and CSS. Don’t like the associated learning curve to do this by hand*? Then use any of the following alternatives to Photoshop:

  1. Adobe Edge Reflow. Even Adobe wants you to stop delivering paintings of Web sites.

  2. Easel. Design for the browser–in the browser!

  3. Jetstrap. Get rid of that whingeing front-end developer and make the interface yourself.

Why are you still designing Web applications in Photoshop?

* A link to a design blog post from over three years ago.