Where is San Francisco?

The mailing list for a local tech Meetup sometimes includes posts from recruiters. Here’s a typical one, received this Monday:

Subject: Looking for a rockstar Ruby Developer in Brisbane
Message: Our client is looking for a ROR developer for a contract opportunity in San Francisco for shopping cart features.

Well, following that was the customary dogpile about the word “rockstar.” Tuesday’s digest was full of amusing responses, and it was almost worth getting such a carelessly worded near-spam to generate that discussion. But something else really bothered me about this recruiter’s post–and, well, about a whole bunch of tech recruiters’ posts:

Where is San Francisco?

Here’s where I think San Francisco, California is:

San Francisco

And here’s where I think Brisbane, California is:

Brisbane by way of Oakland

I have to get directions to Brisbane since I don’t go there much–notice how heinous it is to get there from Oakland on transit? Google suggests I take three trains and one taxi to arrive on a weekday by 9AM. Like, as if.

A lot of recruiters seem afflicted by the ignorance of geography demonstrated in the quote above. A few years back one assured me that I had an interview at the “San Francisco office” for her client–and then directed me to downtown Mountain View. Whoa, whoa–not so fast!

Mountain View is not San Francisco. Nor is Palo Alto. Nor are Sans Bruno, Mateo, Carlos, José. Not even South San Francisco is San Francisco. And Brisbane sure as heck isn’t San Francisco.

Like resorting to the “rockstar/guru/ninja/pirate/cowboy” clichés in a job posting, assuring candidates that the job site is in “San Francisco” when it really isn’t only makes a recruiter look incompetent and/or untrustworthy. Please re-read that last sentence. Got it? Good. Don’t make me post about this again.

Here’s a quick tip on how to assess whether a job site is in the real San Francisco or in recruiters’ “San Francisco”: if there is a landline for your client’s job site, what is the area code?

The area code for the city of San Francisco, as well as for Marin County, is 415.

Yes, there is a danger of Sausalito or San Rafael masquerading as “San Francisco,” but tech hasn’t been exactly a white-hot industry up there, so the volume of misdirected cold-calls and near-spam is tolerably low. If the area code formula above isn’t something you can memorize, I’ve prepared this table you can print out and carry with you:

Is this job really located in San Francisco?
Area code for the job site’s landline Is in San Francisco
650 NO
408 NO
707 NO
510 NO
925 NO
916 NO

What’s the furthest “San Francisco” from San Francisco you’ve seen in a job posting?

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